Restaurant search site for food minorities

Supervisor / Recommender

Kimiko Matsuoka

Registered Dietitian, Health Exercise Instructor

Click here for introduction

After graduating from Hiroshima Women’s University (now Hiroshima University), Kimiko Matsuoka became a registered dietitian.

While working as a nutritionist at a diabetes clinic, she became a health exercise instructor. Then, started working as a freelancer in 2008.

Currently, in addition to providing specific health guidance, she also teaches at companies, schools, and working as a writer.
She has interviewed more than 10,000 people so far, and is committed to proposing the best method for each individual, while dealing with various values and preferences about food.
In her private life, she is always inquiring about safe and secure food, such as growing pesticide-free vegetables.

LJ cares about health and beauty. Loving environment created with passion.

Restaurant which looks like a house along on the national road.

Get off the Tokushima IC and head to north for a few minutes, you will see a restaurant which looks like a house on your right. You will feel at home in this loving environment throughout the restaurant.

A board with concepts right near the entrance

Beautiful chandelier

“The more you eat, the better you will feel,” which sounds like a cliche, but they make it possible here at LJ.

They use locally produced organic ingredients and don’t use processed sugar and select seasoning very carefully.

The owner is a pharmacist who cares about health and beauty tries to offer items as natural as possible.

The restaurant name LJ, L stands for love, and J for joy, wishing a happy life.
The tea is served at your table upon arrival and it is mildly sweet with a hint of bitterness, which feels like it is cleansing your body from inside.

A kind of green tea called “Sannen bancha”

It is such a relaxing atmosphere that you will forget about the hustle bustle for a while and enjoy your time here.

More than 100 plant-based items on the menu to choose from based on your mood.

There are lots of unique items on the menu such as “Jing (kidney) LOVE latte with azuki beans” and “Kan (liver) LOVE latte with turmeric.” Potassium in Azuki beans promote urinary excretion and saponin has the antioxidant effect, supporting kidney function. It may sound a little confusing but they have very clear names for these items and it makes it easy to choose what you need for your body.

A variety of unique items on the menu

Latte is made with soy milk instead of dairy milk, which is a healthier option.

You can choose a beautiful cup to suit your mood

There are some common dishes such as “Yakiniku rice bowl,” “Cutlet rice bowl with sauce,” and “Deep-fried chicken Karaage” on Yakuzen menu and they are all plant-based items. They use alternative ingredients such as soy-meat and “kurumafu” which is made of wheat bran gluten and cut in a ring-shape, and cook them in a way to enhance the flavors and texture which is quite satisfying even for meat lovers.

Vegan teriyaki chicken rice bowl which is as delicious as real chicken

Very delicious deep-fried karaage rice bowl, which is satisfying even for meat lovers

Weekly beauty salad and sweets change every week, so you will enjoy it each time you go with something different.
Beauty salad looks so gorgeous and quite satisfying.

Dressing on side is decorated with cherry blossom petals and gives a seasonal touch.

Beauty salad (small), decorated with cherry bloosom petals creating seasonal atmosphere

Beauty salad (large), not only good for body but enjoyable by look

Weekly sweets include bamboo charcoal trifle and apple tart which look so beautiful that you will hesitate eating it. These desserts are also plant-based created with unique ideas from the owner.

Comitted owner’s recommendation. Desserts change every week.

They offer a wide selection of tea which can be enjoyed with beautiful desserts. I chose the beauty tea. It was served with edible flowers on top, rose and chrysanthemum. It is naturally sweet without adding anything. It is a perfect choice for those who cares about sugar but wants something a little sweet. Tea is served in a cup of your choice based on your mood.

Beauty tea. Mildly sweet. (No added sugar)

There are many other items such as “Grilled vege eel rice bowl” and “Vege ramen.”

Beauty ramen for radiant skin

Please check their instagram and website for more details as they update their menu regularly. Followers welcome!

Beautiful cosmetics also available. They offer holistic support for health and beauty.

They have a wide variety of natural plant-based cosmetics made by the owner as she cares about holistic beauty and health. The available cosmetics include soaps, bath salts, mouth wash, tooth brushes, aromatic candles, oils, and creams. The most popular item is soap, which can be used to wash head to toes. This is processed through cold pressing, which can maintain the active ingredients without deteriorating them and leave your skin so soft and moist. It is rose-shaped and perfect for a gift. Suitable for dry skin and sensitive skin.

The most popular item. Soup is a perfect gift.

Plant-based cream, very rich texture.

The owner is committed to offering quality products at reasonable prices wishing a happy life for customers, so the dishes and cosmetics are both very affordable.

Non-deep-fried doughnut 110yen〜
Soaps 80g 440 yen-〜

They can ship the cosmetics nationwide, please ask them for more details.

The beautiful dishes make you feel lighter and happier in the following day even if you have eaten a lot. The owner is very particular about the ingredients and so comitted to developing new menu items. Whenever you visit, names of the items, the look, taste, everything is so satisfying that you will be happy and have a smile on your face. Please come and try their beautiful dishes.

「 LJ」Basic information

Store name	LJ
Tel	088-661-1669
Address	36-1-2, Furuta, Hiraishi, Kawauchi-cho, Tokushima-city, Tokushima prefecture
Business hours	11:30～20:00(L.O 19:30)
Holiday	Mondays, Fridays, and Sundays
Budget	Dinner ￥1,000～￥1,999 　Lunch￥1,000～￥1,999
Payment method	No cards, no electronic money
Parking Lot	Available for 7 cars
Language	Japanese and English
Advance reservation	Available
Cooking description	Available upon arrival or over phone
Note	Non-smoking, Private room (8 people), Seats:12
Store HP