HALAL-Noodles Naritaya@Asakusa
Supervisor / Recommender
General Incorporated Association Japan Halal Business Association Secretariat Public Relations / Director
Click here for introduction
I am currently working as an editor. However, I experienced working as a cook in restrunts, hospitals, and catering industry. Looking back now, I was connected to the Idea of Hala, since then.
At one point, few decades ago, I worked in a cafeteria at an auction site. More than 60% of the visitors to the venue were foreigners, including many Muslims (There were mosque in the venue as well). I remember many people asked me about the food we serve, the types of meat and whether they are Hala qualified.
At a certain time, the cafeteria becomes lively like a festival. Because the Indian restaurant next door to the venue served food for free. Indian dish, such as biryani, curry and sweet drinks were served to the visitors. Over 100 foreigners dressed in red turbans, garabayas and folk costumes gathered in the cafeteria, and everyone had a great time surrounding the same table. Now I learned about Muslim culture, it was a fast-starting Iftar.
Also, I remember that many participants were only eating curry from the Indian restrunt, eventhough there were choices of other food. As I study about Halal, I learned that they did not chose to eat curry, but they did not have a choise. I personally think that they wanted to try some of the Japanese food, if they had a chose. I still regret that moment, when I could not do anything because of the lack of information. “Inconvenience” of food is quite different based on their cultural background, and therefore, I understand now, that it is crucial to create an environment where all people can enjoy delicious meal, regardless of their backgrounds.
In Japan, Halal food is still a minority. Many people from Muslim background visit Japan, but they fell enconvininet about it. Japan Halal Business Association advocates in the halal business: HAVO (Halal, Organic, Vegetarian, Allergy).
The idea is to aim to create products and services that many people can eat and use, regardless of their religion and various backgrounds.
Seeking for delicious, safe and secure meal is commonly shared through the nations. The time demand us to find new ways of living that transcend borders and religions. We hope that Halal will help eliminate food inconvenience and contribute to the harmony of the world where you can respect, coexist, and co-prosper with a more liberal idea to eating and enjoying food.
Aiming to be a memorable ramen for customers
The concept of Narita-ya ramen is in-house noodles with no additives. They provide healthy and delicious traditional Japanese ramen.
HALAL-Noodles Naritaya is a TripAdvisor certified restaurant. This certification is given to top-rated restaurants (throughout the year).
The shop is Halal certified, so there is no alcohol menu.
They have soy sauce ramen using Japanese-style soup which has received great support from many Muslims who visited.
The most popular menu is “Special Naritaya Ramen”
Eggs, chicken, menma, spinach, and all the ingredients laid out plenty until the noodles underneath disappear. Refreshing soy sauce ramen with chicken and dried soup stock.
In addition, there are unique naming menus such as Taiwanese ramen and gorogoro ramen with large block-shape stewed meat .
Ramen using top-grade ingredients “Additive-free” and “Chemical seasonings free”
According to the owner, through the process of developing Halal noodles, “additive-free” “neutralized” “no chemical seasonings used” noodle was born.The fragrant thin noodles made with 100% domestic wheat are very tasty and best matches with soy soup.
The popular “Mazesoba” is a mixture of secret sauce and the finest sesame oil, which harmonizes and brings the best taste.
Homemade noodles are developed by carefully blending several selected domestic wheats, to match “Mazesoba.” Naritaya, a completely Halal ramen restaurant, started in Asakusa and currently has three stores (Asakusa, Kyoto and Sendai).
The shop also has a prayer space so that Muslims can enjoy a meal without worrying about prayer time. Owner is trying to make a menu that matches the atmosphere of the good old days of Asakusa.
The origin of Naritaya was a stall in Malaysian
Naritaya started as a stall(food cart) in Malaysia.Food stalls (food carts) are very famous and common in Malaysia, because it is cheap, tasty, and fast.
The owner tested, on the streets of Malaysia, what could be sold: Ramen, Japanese-fried chicken, and dorayaki. In 2014, a Japanese restaurant in Malaysia obtained JAKIM Halal certification. In 2015, Naritaya was relocated to Asakusa, and a full-fledged inbound business in Japan was launched as a ramen restaurant.
Although the unit price was not cheap, word of mouth and the review spreads in the Muslim community. It has become a popular store among the Muslim community.
Until then, it was thought that it is difficult for Halal ramen to succeed in Japan. This was because ramen is full of prohibited ingredients for Muslims, such as pork, pork bones, and even the noodle itself contains alcohol in its manufacturing process.
Since Naritaya became successful, in a sense, Naritaya revolutionized the ramen industry.
However, they did not have a smooth sail.
Until now, there were various situations that were not straightforward, such as failure to obtain halal certification in Malaysia and betrayal of partners. Currently, the owner also conducts seminars and lectures utilizing its know-how and experience in overcoming many difficulties.
Beef bowl lunch, Chicken steak lunch, Deep Fried Shrimp lunch, Fried dumpling lunch, Chicken rice lunch, and more.
There is also an online store selling Halal meat (product of Japan) and original BBQ sauce.
Check for more details:
https://www.naritaya-japan.com/store
「 HALAL-Noodles Naritaya@Asakusa」Basic information
Store name | HALAL-Noodles Naritaya@Asakusa |
---|---|
Tel | 03-4825-9806 |
Address | 2-7-13 Asakusa, Taito-ku (inside the Nishi-sando shopping street) |
Business hours | 11:00~22:00 |
Holiday | Irregular Holidays |
Budget | ¥800~¥1,500 |
Payment method | |
Parking Lot | N/A |
Language | |
Advance reservation | |
Cooking description | The concept of Narita-ya ramen is in-house noodles with no additives. Traditional soy sauce ramen. |
Note | 2 minute walk from Sensoji Temple |
Store HP |